Description
Plan, execute, and optimize digital marketing campaigns across search, social, email, and web to grow awareness, traffic, and conversions. Research online markets and competitors, segment audiences, and tailor content and offers. Analyze web and campaign metrics, run tests, and develop recommendations to improve ROI, SEO ranking, and visibility. Collaborate with sales and creative teams to align messaging, budgets, and distribution across digital channels.
- • Collect and analyze digital audience, behavior, and conversion data to identify opportunities and demand drivers.
- • Build, launch, and optimize SEO/SEM, paid social, and display campaigns, including keywords, bids, and targeting.
- • Prepare dashboards and reports visualizing performance and translating insights into actions.
- • Measure and improve customer journey satisfaction and online experience via surveys and feedback tools.
- • Forecast and track digital marketing KPIs, pipeline, and revenue impact.
- • Conduct competitive analysis on keywords, content, ads, pricing, and channel strategies.
- • Test and measure the effectiveness of creative, messaging, and channel mix using A/B and multivariate testing.
- • Collaborate with content, design, and sales to plan promotions, offers, and digital distribution.
- • Monitor industry trends, algorithm updates, and platform policies; recommend adjustments.
- • Design and manage data collection methods, tags, pixels, and UTM parameters; ensure data quality and compliance.
- • Develop and implement procedures for identifying and prioritizing advertising and content needs across digital channels.
- • Manage marketing automation workflows, email campaigns, and audience segmentation.
- • Guide and coordinate external agencies, freelancers, or junior staff executing digital campaigns.
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Marketing & Sales
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Tasks & skills:
O*NET occupational data (work activities, skills, knowledge).
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Last reviewed: Jan 2026
