Description
Plan, coordinate, edit, and publish website content and multimedia. Ensure accuracy, SEO, accessibility, and brand voice while managing CMS workflows, deadlines, and updates from pitch to publication.
- • Write, prepare, rewrite, and edit web copy to improve clarity, SEO, and usability.
- • Proofread online content to correct spelling, grammar, punctuation, and style.
- • Arrange page layout and media placement in the CMS to optimize readability and engagement.
- • Plan site and section content according to digital style guides, editorial policy, and audience needs.
- • Verify facts, dates, links, and statistics using reliable sources.
- • Review and approve staging previews and QA checks before publish.
- • Develop digital story ideas and packages based on audience interest and trends.
- • Oversee digital production, including CMS publishing, multimedia, responsive layout, and deadlines.
- • Coordinate with management, product, and editorial staff on homepage and story placement.
- • Assign topics and briefs to writers, reporters, and freelancers for web coverage.
- • Edit and coach authors on structure, voice, and web formatting; manage revisions.
- • Monitor news, social feeds, wire services, and other sources to surface timely items.
- • Meet with designers, developers, SEO, marketing, and production to plan and resolve issues.
- • Supervise and schedule work of digital editors and contributors.
- • Make publish, update, or hold decisions based on quality, risk, and priorities.
- • Curate items for homepages, section pages, newsletters, and alerts.
- • Recruit and onboard freelancers; negotiate rates and scopes.
- • Define and enforce digital editorial standards, workflows, accessibility, and ethics.
- • Secure and track digital rights, licenses, and image permissions.
- • Manage tags, metadata, and taxonomies to improve search and navigation.
- • Analyze performance with web analytics and A/B tests to inform updates and strategy.
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Related Pathways
Arts, Entertainment, & Design
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Tasks & skills:
O*NET occupational data (work activities, skills, knowledge).
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Sources & Standards:
This site includes information from O*NET by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. Career Clutch has modified some of this information for student readability. USDOL/ETA has not approved, endorsed, or tested these modifications. O*NET® is a trademark of USDOL/ETA.
Last reviewed: Jan 2026
