Description
Plan, coordinate, select, and edit photographic content for print and digital publications. Oversee photo assignments, curation, retouching, and rights to ensure visual quality, accuracy, and brand alignment.
- • Select, edit, and retouch photos to meet quality, tone, and style guidelines.
- • Review captions, credits, and metadata for accuracy, completeness, and compliance.
- • Plan visual coverage and photo storylines aligned with editorial calendars and audience needs.
- • Assign shoots to staff and freelance photographers and provide detailed briefs and shot lists.
- • Curate and sequence images to build compelling narratives across print and digital layouts.
- • Allocate image placement, size, and crops based on layout principles and platform requirements.
- • Verify subjects, dates, locations, and context; fact-check captions and visual claims.
- • Review and approve photo proofs, color separations, and exports before publication.
- • Manage image workflow from intake to delivery, maintaining deadlines and budgets.
- • Source timely imagery from wire services, agencies, archives, and user submissions.
- • Negotiate rates, usage rights, and licenses; secure releases and permissions.
- • Maintain digital asset management systems with consistent keywords and taxonomy.
- • Collaborate with editors, designers, and producers on photo selection and emphasis.
- • Enforce photo ethics, manipulation guidelines, and legal standards.
- • Supervise photo staff and freelancers; provide feedback and training.
- • Coordinate with production on color profiles, resolution, and technical specifications.
- • Meet with creative, marketing, and production teams to align visuals with campaigns.
- • Recommend reshoots, alternates, or image revisions to improve outcomes.
- • Write and edit captions, cutlines, alt text, and photo credits.
- • Track performance of visuals and refine selections based on audience data.
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Related Pathways
Arts, Entertainment, & Design
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Tasks & skills:
O*NET occupational data (work activities, skills, knowledge).
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Sources & Standards:
This site includes information from O*NET by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. Career Clutch has modified some of this information for student readability. USDOL/ETA has not approved, endorsed, or tested these modifications. O*NET® is a trademark of USDOL/ETA.
Last reviewed: Jan 2026
