Description
Define the design vision and presentation approaches for multi-channel media and experiences, including print, digital, video, and broadcast. Direct multidisciplinary teams to deliver cohesive visual systems, layouts, and content at a high standard.
- • Review and approve concepts, comps, prototypes, and final assets.
- • Direct design production workflows and handoffs to developers, printers, and vendors.
- • Manage vendor relationships and negotiate scopes, timelines, and costs with partners.
- • Drive UX and UI direction for digital products, platforms, and interactive experiences.
- • Oversee storyboards, motion design, and content sequencing for video and interactive media.
- • Monitor design trends, tools, and technologies; evolve processes, guidelines, and operations.
- • Set design vision, standards, and key specifications (typography, imagery, motion, sound) across channels.
- • Oversee a portfolio of initiatives, balancing scope, budgets, resources, and schedules.
- • Align with creative, marketing, product, and production leaders on goals, briefs, and resourcing.
- • Present strategy, creative rationale, and final work to executives and clients for approval.
- • Partner with stakeholders to clarify objectives, target audiences, budgets, and success metrics.
- • Recruit, mentor, and lead designers and art directors; build high-performing teams.
- • Collaborate with creative leadership to develop integrated, multi-channel design solutions.
- • Establish and enforce quality, brand, accessibility, and technical standards.
- • Oversee key productions (photo and video shoots, press checks) to ensure creative intent is met.
- • Guide creation of custom visuals, design systems, and templates; contribute hands-on when needed.
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Related Pathways
Arts, Entertainment, & Design
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Tasks & skills:
O*NET occupational data (work activities, skills, knowledge).
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Last reviewed: Jan 2026
