Description
Formulate design concepts and presentation approaches for visual productions and media, such as print, broadcasting, video, and film. Direct workers engaged in artwork or layout design.
- • Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound.
- • Review and approve art materials, copy materials, and proofs of printed copy developed by staff members.
- • Manage own accounts and projects, working within budget and scheduling requirements.
- • Confer with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities.
- • Present final layouts to clients for approval.
- • Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques.
- • Hire, train, and direct staff members who develop design concepts into art layouts or who prepare layouts for printing.
- • Work with creative directors to develop design solutions.
- • Review illustrative material to determine if it conforms to standards and specifications.
- • Attend photo shoots and printing sessions to ensure that the products needed are obtained.
- • Create custom illustrations or other graphic elements.
- • Mark up, paste, and complete layouts and write typography instructions to prepare materials for typesetting or printing.
- • Negotiate with printers and estimators to determine what services will be performed.
- • Conceptualize and help design interfaces for multimedia games, products, and devices.
- • Prepare detailed storyboards showing sequence and timing of story development for television production.
- • Research current trends and new technology, such as printing production techniques, computer software, and design trends.
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Related Pathways
Arts, Entertainment, & Design
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Tasks & skills:
O*NET occupational data (work activities, skills, knowledge).
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Sources & Standards:
This site includes information from O*NET by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. Career Clutch has modified some of this information for student readability. USDOL/ETA has not approved, endorsed, or tested these modifications. O*NET® is a trademark of USDOL/ETA.
Last reviewed: Jan 2026
