Description
Create persuasive, brand-aligned copy for ads, websites, emails, social, and other marketing materials, shaping concepts and delivering polished content that drives results.
- • Meet with clients and account teams to define product, audience, and campaign goals.
- • Present concepts, headlines, and drafts to clients and internal stakeholders.
- • Tailor voice, tone, and messaging by channel, audience, and funnel stage.
- • Partner with creative and art directors to develop integrated campaign concepts.
- • Write clear, compelling copy for ads, landing pages, websites, emails, social, and video scripts.
- • Research products, audiences, and competitors to surface key benefits and proof points.
- • Create brand and product names, taglines, and on-pack messaging.
- • Review consumer insights and performance data to inform and refine messaging.
- • Collaborate with designers, strategists, and other writers on projects.
- • Verify facts and claims and ensure regulatory and legal compliance where required.
- • Coordinate with sales, media, and marketing on messaging, format, and length for placements.
- • Edit and proofread copy for clarity, grammar, SEO, and brand consistency.
- • Manage feedback cycles and revise copy to secure client and legal approvals.
- • Plan messaging frameworks, content outlines, and content calendars.
- • Prepare deliverables for CMS, ad platforms, presentation decks, or print specifications.
- • Ensure adherence to brand voice, style guides, and compliance standards.
- • Work within deadlines and budgets, tracking versions and approvals.
- • Test copy variants (e.g., A/B tests) and document learnings.
- • Maintain organized briefs, assets, and version-controlled copy files.
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Related Pathways
Arts, Entertainment, & Design
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Tasks & skills:
O*NET occupational data (work activities, skills, knowledge).
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Sources & Standards:
This site includes information from O*NET by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. Career Clutch has modified some of this information for student readability. USDOL/ETA has not approved, endorsed, or tested these modifications. O*NET® is a trademark of USDOL/ETA.
Last reviewed: Jan 2026
