Description
Research, create, and optimize digital content (blogs, web pages, emails, social posts, and long-form assets) aligned with brand voice and SEO to inform, engage, and convert target audiences.
- • Discuss goals, audience, and key messages with stakeholders.
- • Present content ideas, briefs, and drafts for feedback.
- • Adapt tone, style, and format to channel and audience.
- • Build content plans and editorial calendars with marketing.
- • Write blog posts, landing pages, product descriptions, emails, and social copy.
- • Research topics and interview SMEs to gather insights and data.
- • Craft compelling headlines, titles, and calls to action.
- • Apply SEO best practices, keywords, and metadata.
- • Collaborate with designers, SEO, and product partners.
- • Fact-check, cite sources, and ensure originality.
- • Align messaging with sales and product value propositions.
- • Edit, proofread, and revise to meet brand and style guidelines.
- • Secure approvals and comply with legal and regulatory rules.
- • Outline structure and organize information for clarity.
- • Publish and format content in the CMS for web and mobile.
- • Update and optimize existing content for accuracy and freshness.
- • Revise content based on stakeholder feedback and performance data.
- • Brainstorm and develop content concepts with cross-functional teams.
- • Repurpose and adapt content across web, email, social, and print.
- • Write thought leadership, case studies, FAQs, and help center articles.
Related specializations
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Available on paid plans only
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Related Pathways
Arts, Entertainment, & Design
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Source
Tasks & skills:
O*NET occupational data (work activities, skills, knowledge).
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Sources & Standards:
This site includes information from O*NET by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. Career Clutch has modified some of this information for student readability. USDOL/ETA has not approved, endorsed, or tested these modifications. O*NET® is a trademark of USDOL/ETA.
Last reviewed: Jan 2026
