Description
Design and analyze public opinion research to measure attitudes, preferences, and trends; develop questionnaires and sampling plans, oversee data collection and weighting, and translate findings into actionable insights for campaigns, brands, or policymakers.
- • Prepare and present polling analyses and insights with tables, charts, toplines, and crosstabs.
- • Consult with clients to define study goals, target audiences, geographies, and sampling frames.
- • Analyze polling data with statistical software to weight samples, model segments, and track trends.
- • Clean, code, and validate responses; manage open-end coding and data quality flags.
- • Research issues, news context, and messaging to inform questionnaire design.
- • Lead data collection via online panels, phone, SMS, intercepts, and focus groups.
- • Partner with methodologists, field vendors, and data scientists to plan and evaluate polls.
- • Oversee field teams and vendors; review interviewer performance and adherence to scripts.
- • Monitor field progress, sample disposition, response rates, and nonresponse bias.
- • Document questionnaire development, sampling, field protocols, weighting, and methodology notes.
- • Define study specifications, sources, procedures, quotas, and instrument materials.
- • Plan and coordinate trackers, waves, and ad hoc polls across markets.
- • Test and refine question wording, order effects, modes, and experimental designs.
- • Select and train recruiters, interviewers, and moderators on scripts and compliance.
- • Develop training materials, codebooks, and SOPs for field and analysis teams.
- • Write proposals, budgets, and timelines; contribute to media releases and client briefings.
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Public Service & Safety
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Tasks & skills:
O*NET occupational data (work activities, skills, knowledge).
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Last reviewed: Jan 2026
