Description
Represent property owners in listing and selling real estate. Price, prepare, and market listings; manage showings and feedback; negotiate offers and terms; coordinate disclosures, escrow, and closing to achieve the best outcome for sellers.
- • Prospect and secure listing appointments with property owners.
- • Conduct listing presentations and explain marketing strategies and fees.
- • Evaluate market data and prepare comparative market analyses (CMAs).
- • Advise sellers on pricing strategy and timing of sale.
- • Inspect properties and recommend repairs, upgrades, and staging.
- • Coordinate vendors for cleaning, repairs, staging, and landscaping.
- • Obtain and review required seller disclosures and property information.
- • Arrange professional photography, video, floor plans, and 3D tours.
- • Create compelling MLS listings and marketing copy.
- • Place signage and lockboxes; set up showing instructions.
- • Syndicate listings across MLS, broker networks, and online portals.
- • Promote listings via ads, email, social media, and open houses.
- • Host open houses and broker tours; collect visitor feedback.
- • Schedule and manage showings with buyer agents and occupants.
- • Track showing activity and provide regular performance reports to sellers.
- • Compare offers and present them to sellers with net sheets.
- • Vet buyers’ qualifications and financing strength.
- • Act as intermediary in negotiations, representing sellers' interests.
- • Draft and manage counteroffers, addenda, and contingencies.
- • Coordinate inspections, appraisals, and access to the property.
- • Negotiate inspection repairs, credits, and other concessions.
- • Work with escrow, title, lenders, and attorneys to satisfy contract terms.
- • Monitor transaction timelines and ensure compliance with deadlines.
- • Review settlement statements and coordinate closing logistics.
- • Oversee signings and disbursement of funds at closing.
- • Ensure compliance with fair housing, licensing, and brokerage policies.
- • Maintain accurate files and transaction records.
- • Review market trends and continue education to stay current.
- • Solicit referrals and follow up with past clients.
- • Update pricing or marketing strategy based on market feedback.
- • Manage occupancy, keys, and possession after closing.
- • Arrange for HOA documents, permits, and municipal inspections as required.
- • Order preliminary title reports and resolve liens or encumbrances.
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Last reviewed: Jan 2026
