Description
Design and develop packaging for consumer and industrial products, combining structural and graphic design with research on materials, branding, sustainability, regulations, and manufacturing to deliver protective, cost-effective, and visually compelling solutions for retail and e-commerce.
- • Create sketches, dielines, 3D models, and renderings using CAD and design software.
- • Direct and coordinate prototype builds and sample-making; produce specifications, BOMs, and drawings.
- • Refine packaging based on testing, line trials, stakeholder feedback, and cost or material changes.
- • Align structural systems and visual identities across product lines and brand guidelines.
- • Collaborate with product, engineering, marketing, operations, and suppliers to define packaging requirements.
- • Present concepts, mockups, and reports to stakeholders and secure approvals.
- • Assess feasibility considering protection, usability, sustainability, compliance, cost, and manufacturability.
- • Research market trends, competitor packaging, and shopper insights to inform concepts.
- • Develop detailed packaging specifications, artwork requirements, and cost estimates.
- • Design on-pack graphics, labels, barcodes, regulatory marks, and promotional elements.
- • Establish packaging procedures and support factory and print production to improve quality.
- • Build physical mockups using sample tables, cutters, 3D printing, or hand tools.
- • Plan and execute package performance tests (e.g., ISTA/ASTM) and analyze results.
- • Evaluate product and distribution characteristics to optimize cube, palletization, and fulfillment.
- • Create and maintain packaging standards and ensure regulatory compliance and labeling.
- • Participate in new product planning, timelines, and packaging sourcing.
- • Advise on brand packaging strategy, sustainability goals, and supplier selection.
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Last reviewed: Jan 2026
