Description
Deliver scripted or ad-lib announcements for radio, television, streaming, or live events. Introduce programs and segments, read news or promotional copy, give cues, and conduct brief interviews while representing the outlet’s brand.
- • Prepare and deliver news, sports, or weather reports within assigned time slots.
- • Read urgent announcements or news flashes to inform audiences of major events.
- • Select or refine program content with producers and directors to match format and audience.
- • Study background information to prepare for programs, events, or interviews.
- • Provide brief commentary on scheduled content and on weather or traffic conditions.
- • Interview guests or experts about their work or topics of interest.
- • Engage with listeners, viewers, or attendees via phone, text, or social media.
- • Host civic, charitable, promotional, or live remote events.
- • Make promotional appearances to represent the station, network, or organization.
- • Operate studio consoles, teleprompters, or public address equipment during announcements.
- • Announce program openings, station identifications, sponsor messages, and public service information.
- • Keep accurate logs of announcements, sponsorships, and other elements aired or delivered.
- • Record voiceovers, promos, and commercials for later use.
- • Coordinate and book guests in collaboration with producers.
- • Present or demonstrate products or services during sponsored segments.
- • Emcee games, contests, or other competitions, giving rules and awarding prizes.
- • Attend press briefings or media events to gather material for announcements.
- • Provide live commentary and conduct interviews at sporting events, parades, conventions, or similar venues.
- • Give timing and network cues to synchronize programs, breaks, and handoffs.
- • Moderate panels or discussion segments on current affairs, arts, or education.
- • Identify the outlet and introduce, transition, or close segments using scripts or ad-lib remarks.
- • Develop and outline story lines or segment rundowns.
- • Write and edit scripts and copy for announcements and promos.
- • Comply with legal, regulatory, and organizational standards for public announcements.
Related specializations
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Interview options
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Related Pathways
Arts, Entertainment, & Design
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Tasks & skills:
O*NET occupational data (work activities, skills, knowledge).
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Sources & Standards:
This site includes information from O*NET by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. Career Clutch has modified some of this information for student readability. USDOL/ETA has not approved, endorsed, or tested these modifications. O*NET® is a trademark of USDOL/ETA.
Last reviewed: Jan 2026
