Description
Lead the sales engineering function, managing a team that translates customer requirements into solutions, drives technical sales strategy, and achieves revenue goals; oversee presales discovery, proposals, demos/POCs, and cross-functional execution with sales, product, and engineering.
- • Lead and coach the sales engineering team to meet revenue and conversion goals.
- • Define technical sales strategy, coverage, and capacity plans.
- • Partner with account executives on discovery and requirements definition.
- • Oversee solution architecture and product configurations to meet customer needs.
- • Review and approve RFP/RFI responses, proposals, and solution designs.
- • Direct demos, proof-of-concepts, and trial installations to validate value.
- • Establish standards for technical presentations and collateral quality.
- • Build and maintain executive relationships with key customers.
- • Manage escalations and guide resolution for complex technical issues.
- • Ensure accurate pricing, scoping, and terms in quotes and contracts.
- • Coordinate order booking, delivery, and handoff to services and support.
- • Drive pipeline hygiene and maintain team sales forecasts.
- • Track and report KPIs, wins/losses, and activity metrics to leadership.
- • Recruit, onboard, and develop sales engineering talent.
- • Provide ongoing training and certification on products and industry topics.
- • Collaborate with product and engineering to relay market feedback and influence roadmap.
- • Analyze competitors and industry trends to refine positioning and playbooks.
- • Develop go-to-market plans for new products and verticals.
- • Create and enforce SE processes, playbooks, and best practices.
- • Support channel partners and identify resale and upsell opportunities.
- • Oversee creation of technical documentation and knowledge assets.
- • Ensure CRM accuracy and documentation of account activities.
- • Manage team budget, tools, and resource allocation.
- • Represent the company at trade shows, webinars, and industry events.
- • Uphold compliance, risk management, and deal-desk approval policies.
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Marketing & Sales
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O*NET occupational data (work activities, skills, knowledge).
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Last reviewed: Jan 2026