Description
Own the creative vision and design strategy for one or more games. Define pillars, systems, and the player experience; set quality bars and ensure coherence across content. Lead and develop the design team and processes, partnering with production and cross-discipline leads to deliver the vision on time and within scope.
- • Lead competitive and audience research to inform design strategy and portfolio direction.
- • Define acceptance criteria and QA standards for design features with QA leadership.
- • Monitor industry trends and emerging tech; translate insights into design roadmaps.
- • Set playtest strategy and success metrics; prioritize learnings with UXR and analytics.
- • Critique and approve systems, levels, and features; provide actionable feedback to leads.
- • Direct tuning goals for engagement, retention, and monetization; approve balance changes.
- • Oversee narrative direction and writing quality; align story with design pillars.
- • Facilitate cross-discipline feedback loops and integrate input into the design vision.
- • Partner with production and engineering to scope, prioritize, and ensure design fidelity.
- • Authorize and review prototypes, mock-ups, and UX flows; set quality standards.
- • Pitch concepts and milestones to executives and studio leadership; secure alignment and greenlights.
- • Define documentation and visualization standards; ensure teams deliver clear design specs.
- • Oversee playtests and KPI reviews to validate the player experience against pillars.
- • Lead design reviews, decision-making forums, and conflict resolution across teams.
- • Establish content frameworks and guidelines for missions, progression, and challenges.
- • Own the design bible and documentation standards; keep pillars, systems, and guidelines current.
- • Set strategy for economies, meta, UX, and audio direction; approve key feature specs.
- • Prioritize prototyping efforts to de-risk assumptions; evaluate results and next steps.
- • Align design deliverables with the production plan; track risks and communicate status.
- • Align stakeholders on online and live-service requirements; govern feature readiness.
- • Run milestone and gate reviews; sign off on feature completeness and quality.
- • Partner with art and audio leadership to ensure cohesive aesthetics and player feedback.
- • Ensure comprehensive, accessible design documentation and artifacts across teams.
- • Define game vision, pillars, and core mechanics for new titles and franchises.
- • Recruit, mentor, and develop design talent; cultivate a high-performing design culture.
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Arts, Entertainment, & Design
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O*NET occupational data (work activities, skills, knowledge).
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Last reviewed: Jan 2026
