Description
Research, write, and publish blog posts, reviews, and commentary for websites and digital channels. Collect, verify, and analyze information through interviews, investigation, observation, and online sources to inform and engage audiences.
- • Write blog posts, columns, or scripts using content management systems.
- • Plan, host, or co-host live blogs, streams, or podcasts.
- • Monitor news, trends, and audience interests to select topics or accept assignments.
- • Analyze and synthesize information from multiple sources to publish accurate posts.
- • Evaluate tips, reader questions, or social signals to develop story ideas.
- • Research background information and verify facts for accuracy.
- • Arrange and conduct interviews via phone, video, or messaging.
- • Gather information and perspectives through research, interviews, observation, and online tools.
- • Select the most relevant material and structure it for web consumption.
- • Publish posts and introduce embedded videos, galleries, or external contributions.
- • Build and maintain relationships with sources and subject-matter experts.
- • Report and explain events or issues in clear, engaging blog formats.
- • Revise drafts to meet editorial standards, SEO guidelines, or length limits.
- • Review notes and transcripts to isolate key facts and quotes.
- • Track and cover breaking or trending topics in real time.
- • Edit copy for clarity, style, grammar, and adherence to house and SEO guidelines.
- • Cover specialized beats such as tech, environment, science, politics, sports, arts, business, lifestyle, or education.
- • Decide a post's angle, length, format, and media elements.
- • File updates or posts from the field using mobile devices and publishing tools.
- • Check references, databases, and public records, and link to primary sources.
- • Coordinate with editors or collaborators to set priorities and an editorial calendar.
- • Capture photos or video to accompany posts.
- • Publish live or recorded commentary on blogs, social platforms, or podcasts.
- • Shoot and process images or video for inclusion in posts.
- • Record and edit interviews for articles, podcasts, or video.
- • Develop ideas and viewpoints for columns through analysis of news, trends, or personal experience.
- • Engage with readers via comments, email newsletters, and social media.
- • Optimize posts for search, accessibility, and page performance.
- • Disclose and manage sponsored content, affiliate links, or partnerships in line with policy.
- • Track performance with analytics and refine content strategy.
- • Manage tagging, linking, and updates to evergreen content.
Related specializations
Interview options
Interview options
Interviewee gender
Interviewee accent
Interview time
Related Pathways
Arts, Entertainment, & Design
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Tasks & skills:
O*NET occupational data (work activities, skills, knowledge).
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Sources & Standards:
This site includes information from O*NET by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. Career Clutch has modified some of this information for student readability. USDOL/ETA has not approved, endorsed, or tested these modifications. O*NET® is a trademark of USDOL/ETA.
Last reviewed: Jan 2026
