Description
Plan, direct, and coordinate marketing strategies and programs to drive demand, identify target customers, and guide product positioning. Develop pricing strategies to maximize profit and market share while maintaining customer satisfaction. Provide input to product development and monitor market trends to inform new products and services.
- • Develop pricing strategies that balance company objectives and customer satisfaction.
- • Develop and evaluate marketing strategies aligned with business goals, market characteristics, and cost/markup factors.
- • Assess financials for products and campaigns, including budgets, expenditures, ROI, and P&L impact.
- • Lead hiring, training, and performance management of marketing and sales staff; oversee day-to-day activities.
- • Negotiate vendor and distributor contracts; establish and optimize distribution strategies.
- • Partner with product teams on specifications, positioning, packaging, and design.
- • Maintain accurate product and service catalogs and key value propositions.
- • Use forecasting and strategic planning to drive sales and profitability; analyze performance and market trends.
- • Select products and collateral for trade shows and special events.
- • Collaborate with legal to address intellectual property, licensing, and compliance issues.
- • Plan and coordinate promotions, campaigns, and trade show participation with creative, product, and production teams.
- • Advise stakeholders on local, national, and international factors affecting demand and sales.
- • Initiate market research and analyze findings to identify opportunities and target segments.
- • Consult with buying or merchandising teams on anticipated demand and assortment.
- • Conduct market and economic analyses to identify potential markets and channels.
- • Build business cases for sustainability-focused marketing initiatives.
- • Integrate environmental and sustainability considerations into marketing strategies and policies.
- • Recommend product or packaging modifications to improve environmental performance and market appeal.
- • Formulate and direct marketing activities and policies in partnership with advertising and promotional leaders.
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Marketing & Sales
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Tasks & skills:
O*NET occupational data (work activities, skills, knowledge).
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This site includes information from O*NET by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. Career Clutch has modified some of this information for student readability. USDOL/ETA has not approved, endorsed, or tested these modifications. O*NET® is a trademark of USDOL/ETA.
Last reviewed: Jan 2026
