Description
Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
- • Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
- • Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
- • Keep areas neat while working and return items to correct locations following demonstrations.
- • Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
- • Sell products being promoted and keep records of sales.
- • Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
- • Suggest specific product purchases to meet customers' needs.
- • Transport, assemble, and disassemble materials used in presentations.
- • Identify interested and qualified customers to provide them with additional information.
- • Practice demonstrations to ensure that they will run smoothly.
- • Prepare or alter presentation contents to target specific audiences.
- • Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information.
- • Work as part of a team of demonstrators to accommodate large crowds.
- • Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.
- • Train demonstrators to present a company's products or services.
- • Instruct customers in alteration of products.
- • Research or investigate products to be presented to prepare for demonstrations.
- • Recommend product or service improvements to employers.
- • Provide product information, using lectures, films, charts, or slide shows.
- • Wear costumes or sign boards and walk in public to promote merchandise, services, or events.
- • Stock shelves with products.
Related specializations
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Source
Tasks & skills:
O*NET occupational data (work activities, skills, knowledge).
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Sources & Standards:
This site includes information from O*NET by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. Career Clutch has modified some of this information for student readability. USDOL/ETA has not approved, endorsed, or tested these modifications. O*NET® is a trademark of USDOL/ETA.
Last reviewed: Jan 2026
