Description
Produce market and competitive intelligence by collecting and analyzing external and internal data. Build market models and reports to identify trends, size opportunities, and guide product, marketing, and sales decisions.
- • Support market intelligence reports, dashboards, and research tools.
- • Maintain a library of market research models, templates, and sources.
- • Identify and monitor target markets, customer segments, and buyer personas.
- • Create or review specifications for market intelligence deliverables and reporting.
- • Engage customers, partners, and industry sources to track trends and needs.
- • Maintain and update market intelligence databases, taxonomies, and methods.
- • Manage timely dissemination of market and competitive insights to stakeholders.
- • Analyze industry, competitor, and regional trends with strategic implications.
- • Document requirements for market briefs, dashboards, and datasets.
- • Publish market landscapes, competitor profiles, and tool updates.
- • Build TAM/SAM/SOM models, forecasts, and dashboards.
- • Validate data sources and outputs to ensure accuracy and relevance.
- • Collect data from analyst reports, public filings, surveys, field inputs, and purchased datasets.
- • Assess technology and market trends to inform product roadmaps and go-to-market.
- • Evaluate competitor strategies, pricing, positioning, and share; conduct win/loss analysis.
- • Synthesize signals into insights and recommendations for action.
- • Produce recurring and ad hoc market insight reports and presentations.
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Marketing & Sales
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Tasks & skills:
O*NET occupational data (work activities, skills, knowledge).
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Sources & Standards:
This site includes information from O*NET by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. Career Clutch has modified some of this information for student readability. USDOL/ETA has not approved, endorsed, or tested these modifications. O*NET® is a trademark of USDOL/ETA.
Last reviewed: Jan 2026
